What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your website for AI-powered search engines and agents. Unlike traditional SEO, GEO focuses on making your content machine-readable, structured, and discoverable by LLMs like ChatGPT, Claude, and Perplexity.
What We Check
- llms.txt: The most important file for AI readiness — describes your site to LLMs in Markdown format The most important file for AI readiness — describes your site to LLMs in Markdown format
- AI Bot Rules: Explicit allow/deny rules for GPTBot, ClaudeBot, Google-Extended in robots.txt Explicit allow/deny rules for GPTBot, ClaudeBot, Google-Extended in robots.txt
- Structured Data: JSON-LD Schema.org markup helps AI understand content context JSON-LD Schema.org markup helps AI understand content context
- Markdown Negotiation: Serving Markdown via Accept header for direct LLM consumption Serving Markdown via Accept header for direct LLM consumption
- Protocol Discovery: ai-plugin.json, Link headers for agent discovery (RFC 8288) ai-plugin.json, Link headers for agent discovery (RFC 8288)